Creative collaboration is at the heart of the Ruff Tung brand, inspiring a collection that empowers the contemporary woman.
Casual sophistication is always the focus of our design as we draw inspiration and energy from the women we dress.
Ruff Tung has been around since 1999. The original founder was Paul Botha, who was a mentor to both Bridget and Ludwig. South African-born Bridget moved back to Cape Town from London in 2012. Paul and Ludwig were working on the business in Durban, and Bridget joined the team.
The goal was to transform a niche occasion-wear brand into a retail-ready one. Paul has passed away, but Bridget and Ludwig remain co-designers and co-owners of the business and the brand DNA is still alive and kicking.